Dr. Mark, I am a product marketing professional. I work hard on my powerpoint slides, […]
Corporate Marketing , Product Marketing
Posted on:
MetaTV Case Study – Live the brand, grow the Brand
Over the course of my 20+ years in marketing and product management, I’ve been fortunate […]
@All , Corporate Marketing , Product Marketing
Posted on:
The LavaLounge Case Study: Recognize your customers, bring them together, foster evangilism, build your community and ecosystem
My previous post referred to the relaunch of the LavaLounge for nostalgic purposes. While that was […]
@All , Corporate Marketing , Product Management , Product Marketing
Posted on:
The LavaLounge is back!
At least most of it is. I dragged up my full copy archive of the […]
@All , Corporate Marketing , Product Marketing
Posted on:
Marketing Themes – Case Study from GoldenGate SW
When I was Director of Product Marketing at GoldenGate Software (now Oracle), the biggest event/show […]
@All , Corporate Marketing
Posted on:
Metamaze our customers, not just satisfy them
We were in the point in our lifecycle where we had a decent number of […]