I recently read with amusement a post on LinkedIn by a startup company’s sales rep […]
@All , Corporate Marketing , Product Marketing
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A Simple Marketing Messaging Framework
Last month’s post Pixar’s 22 Rules for Storytelling –Applied to Software Marketing generated some interest, mostly emails […]
@All , Corporate Marketing , Product Marketing
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Pixar’s 22 Rules for Storytelling – Applied to Software Marketing
These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Looking at the list, it […]
@All , Corporate Marketing , Executive Leadership , Product Management , Product Marketing , Sales
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Marketing and Sales Alignment and Why I Took On Sales Quota
I recently read the book Revenue Disruption by Phil Fernandez, the CEO of Marketo. It […]
@All , Corporate Marketing , Product Management , Product Marketing
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Freemium – Only for the Birds and Bees?
The best things in life are free, but you can give them to the birds […]
@All , Corporate Marketing , MDM , Product Marketing
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There is Nothing more Compelling than the Voice of the Customer
It does not matter what you sell, nothing markets better than the endorsement of your […]