Over the course of my 20+ years in marketing and product management, I’ve been fortunate […]
@All , Corporate Marketing , Product Marketing
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The LavaLounge Case Study: Recognize your customers, bring them together, foster evangilism, build your community and ecosystem
My previous post referred to the relaunch of the LavaLounge for nostalgic purposes. While that was […]
@All , Corporate Marketing , Product Management , Product Marketing
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The LavaLounge is back!
At least most of it is. I dragged up my full copy archive of the […]
@All , MDM , Product Marketing , Published Articles
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MDM at the Movies – Back to the Future, your MDM point of “view”
When Michael J Fox gets into the DeLorean and heads back to 1955 in the […]
@All , Product Marketing , Published Articles
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G20 Agrees the Time for MDM is Now!
JWG-IT a financial services industry think-tank that facilitates collaborative work to resolve industry issues created […]
@All , Product Marketing , Published Articles
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The Art of MDM Workflow
The art of war is of vital importance to the State. It is a matter […]