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10 Things I Learned (So Far) Carrying A Bag

I read an interesting article today titled 9 Silly Mistakes that Marketers Make, #5 in particular caught my eye

#5. Telling salespeople how to sell.

Some marketers attempt to train salespeople to sell, based upon their experience in marketing. In fact, selling is like sex; you can’t possibly explain how to do it well unless […]

Marketing and Sales Alignment and Why I Took On Sales Quota

I recently read the book Revenue Disruption by Phil Fernandez, the CEO of Marketo. It was a good read, and quite entertaining in places. As a marketing professional I felt very aligned with the evolution of marketing strategy and techniques described in the book.

Specifically the notion of marketing and sales alignment caught my attention […]

Dr. Mark, Why don’t PMs stop and ask for directions?

Dr. Mark, I am a frustrated salesperson. I am out there selling our product but my prospects are asking for features which we don’t have. Our Product Managers (PMs) listen to me but they say they can’t stop and change course. Any guidance would be greatly appreciated.

Thanks, Sir WantsToSellAlot

Thanks for your e-mail Sir […]