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Pixar’s 22 Rules for Storytelling – Applied to Software Marketing

These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Looking at the list, it comes as no surprise how every movie at Pixar becomes such an incredible hit, and their characters genuinely finding their way into our hearts, minds and wallets.

Regular readers of my blog and those who have worked with me […]

MDM at the Movies – Hierarchy & relationship management example: Six degrees of Kevin Bacon

What relationship does Jennifer Aniston have to Pierce Brosnan?

The answer can be found at the end of this post (no peeking!). To get there we will explore the links and references, known in Master Data Management (MDM) as hierarchies and relationships, stored in a hub or repository. A quick MDM primer before we get […]

MDM at the Movies – Angels and Demons, Vatican needs MDM

I went to see Angels and Demons this weekend and I must admit it was a pleasant surprise. I had read Angels and Demons in 8 hours one weekend, it literally was so compelling and exciting that I couldn’t put it down. So going to the movie, I feared the worst because I wasn’t exactly […]

MDM at the Movies – Back to the Future, your MDM point of “view”

When Michael J Fox gets into the DeLorean and heads back to 1955 in the first installment of the classic movie Back to the Future, he gets a rude awakening when he sees what a wimp his dad is. With the DeLorean time machine equipped with the Flux capacitor he was able to participate […]