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Dr. Mark, What’s The Best Way To Provide Competitive Analysis To The Field?

Dr. Mark, I am a product manager and I’m being asked for competitive analysis documents, powerpoints and slides which I’m told is critical to the sales process. How do I go about producing something that is useful and credible that will help us win the deal?

Thanks, G2 Joe

Thanks for your e-mail G2.

Ideally […]

10 Marketing lessons from @shitmydadsays tweets

If you are one of the 1M+ followers of @shitmydadsays, the following tweets will be instantly recognizable. If not, shitmydadsays is a Twitter account started by Justin, aged 29, who decided to tweet his hilarious and often profound sayings from his 74 year old dad. This has become such a phenomenon that CBS has picked […]