{"id":3644,"date":"2005-07-10T11:52:27","date_gmt":"2005-07-10T19:52:27","guid":{"rendered":"http:\/\/www.ramonchen.com\/?p=3644"},"modified":"2023-05-29T10:49:01","modified_gmt":"2023-05-29T18:49:01","slug":"marketing-themes-case-study-from-goldengate-sw","status":"publish","type":"post","link":"https:\/\/www.ramonchen.com\/?p=3644","title":{"rendered":"Marketing Themes – Case Study from GoldenGate SW"},"content":{"rendered":"

When I was Director of Product Marketing at GoldenGate Software (now Oracle), the biggest event\/show that we prepared for every year was ITUG (International Tandem Users Group).<\/p>\n

This show was where GoldenGate engaged with the majority of their prospects and existing customers. For the 2004 show we were preparing to launch GoldenGate 8 and we wanted to make a splash at the conference, but we also wanted longevity beyond the issuing of a press release (one and done).<\/p>\n

This is where a marketing theme can be useful and very powerful if executed well. The goal of a theme is to be relevant, interesting and memorable. It must be repeated and re-enforced consistently through multiple channels.<\/p>\n

The attached 1 page word document<\/a> provides an example of the Marketing Theme that was used for ITUG 2004.<\/p>\n

The theme influenced demand generation, built brand and awareness and won GoldenGate the best booth award at ITUG<\/p>\n","protected":false},"excerpt":{"rendered":"

When I was Director of Product Marketing at GoldenGate Software (now Oracle), the biggest event\/show […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[32,43,33],"tags":[117],"class_list":["post-3644","post","type-post","status-publish","format-standard","hentry","category-all","category-corporate-marketing","category-product-marketing","tag-goldengatesoftware"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=\/wp\/v2\/posts\/3644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3644"}],"version-history":[{"count":3,"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=\/wp\/v2\/posts\/3644\/revisions"}],"predecessor-version":[{"id":5914,"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=\/wp\/v2\/posts\/3644\/revisions\/5914"}],"wp:attachment":[{"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ramonchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}