{"id":2766,"date":"2010-03-26T21:12:09","date_gmt":"2010-03-27T05:12:09","guid":{"rendered":"http:\/\/www.ramonchen.com\/?p=2766"},"modified":"2023-05-29T10:38:20","modified_gmt":"2023-05-29T18:38:20","slug":"tibco-buys-netrics-mdm-ma-exhaustion-or-ho-hum-deal","status":"publish","type":"post","link":"https:\/\/www.ramonchen.com\/?p=2766","title":{"rendered":"Tibco buys Netrics – MDM M&A Exhaustion or Ho Hum Deal?"},"content":{"rendered":"

Firstly,\u00a0allow me to extend my usual congratulations to the\u00a0startup being acquired. To the Netrics team, hopefully it was a good exit for you and I wish you all the best at Tibco.<\/p>\n

My apologies to those who emailed me wondering why I had no commentary on the day of the Tibco-Netrics announcement. My excuses are:<\/p>\n

    \n
  1. I had my head in the clouds – having very interesting discussions with various interested partner possibilities following my SDForum Cloud Computing SIG presentation\u00a0on behalf of RainStor<\/a><\/li>\n
  2. I didn’t realize this had happened until I saw Rob Karel’s tweet that he had posted on his blog about<\/a> the acquisition<\/li>\n
  3. This was hardly a surprise given the clues available if you look retrospectively, and all signs point to the fact that this isn’t a big deal for Tibco or Netrics (in more ways than just possibly\u00a0financially, though terms have not been disclosed so this is pure speculation on my part)<\/li>\n<\/ol>\n

    First of all kudos to Rob Karel at Forrester\u00a0for his usual thorough analysis of this acquisition<\/a>. He reiterates the impact of the acquisition chiefly pointing out who’s left and available and mentioning once again that Oracle doesn’t appear to be doing much (beyond their SilverCreek acquisition<\/a>\u00a0which I also previously classified as a yawner). He shows that he’s paying close attention to the MDM space for Forrester subscribers and is on the ball even as many others let out a collective “no need for a \u00a0blog post” and “this just warrants a tweet” yawn.<\/p>\n

    Witness Ray (super prolific tweeter) Wang’s only\u00a0tweet that I could find on the subject:
    \n#tibco #netrics acquisition shows why #MDM is important in integration, middleware, and orchestration
    \nThur Mar 25 20:58 via Tweetdeck<\/em><\/p>\n

    I must have blinked and missed it.<\/p>\n

    To be fair, Andrew White did also author a quick 3 paragraph note on Gartner’s blog<\/a>\u00a0and was quoted together with Rob in this Info Management article<\/a><\/p>\n

    But the deafening silence of significance probably came from Tibco themselves with this no spokesperson, no quote press release on the acquisition.<\/a><\/p>\n

    This is not surprising given Netrics size (LinkedIn indicates 15 people) and a search of Netrics on LinkedIn yields very few employees and as few ex-employees.<\/a><\/p>\n

    So what types of the clues might have led to someone to conclude that this was going to happen and that this deal isn’t all that?
    \nGoing back using forensic marketing evidence, I found the following:<\/p>\n