Last month’s post Pixar’s 22 Rules for Storytelling –Applied to Software Marketing generated some interest, mostly emails asking me how to use a simple marketing messaging framework vs. the laundry list of rules to follow from my Pixar analogy.
There are many ways to go about this, but here is one of my favorites that […]
These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Looking at the list, it comes as no surprise how every movie at Pixar becomes such an incredible hit, and their characters genuinely finding their way into our hearts, minds and wallets.
Regular readers of my blog and those who have worked with me […]
Dr. Mark, I am a product marketing professional. I work hard on my powerpoint slides, regularly adding lots of graphics and using lots of animation options. But yet no one pays attention to the content or what I have to say? I could really use some advice.
Thanks, Frus Traited
Thanks for your e-mail Frus. […]
Dr. Mark, I am a product marketing professional. I work day and night on competitive intelligence, product positioning and messaging and other tools. I store everything on our company intranet and I send notification e-mails out to the sales teams, with detailed instructions on how to use the tools. Unfortunately I still get the same […]
Dr. Mark, I am an engineer recently laid off who has completed my MBA . How do I go about making a career switch into marketing? Yours Sincerely, I.M. Eager
I get this question quite often. As a former engineer myself my guidance to you is to look at starting as a product […]
The highly geeky and technical weather fans or amatur meterologists would have many more cumulus, alto-cumlus like terms to be used for possible product/module or even company names, but the whole cloud concept had me thinking that the marketing association and possibilities must be endless and all the same time cheezy too.
For a Saturday […]
My previous post referred to the relaunch of the LavaLounge for nostalgic purposes. While that was an insider post to the over 50,000 customers and partners worldwide who used the Synon/Obsydian/Plex application development tools, I actually posted it to lead into this discussion about customer community, building up your ecosystem and fostering evangelism. In this […]
At least most of it is. I dragged up my full copy archive of the LavaLounge and uploaded it to my website.
Ex-Synon customers, partners, employees and historians enjoy.
http://www.ramonchen.com/synon/LavaLounge (note the capital letters on LavaLounge are important, unfortunately back in the day we didn’t lowercase the jpgs and html pages and directories and it […]