Synon at Tech Ed 98 in New Orleans

June 1-5, 1998     Tech Ed 98 in New Orleans.

 
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Synon once again sponsored Microsoft Tech Ed and OBSpy was there to check it out!
See the photos of this exciting event!
 
Synon’s technical theme for the show was “shoot the gap” meaning, don’t wait, develop today and regenerate to take advantage of future technologies. This message was targeted towards the huge population of developers waiting for the upcoming NT 5 and SQL Server 7 releases. Synon’s business theme was “real companies are building real enterprise NT applications with Obsydian”. This was exemplified by Synon’s two ISV partners demonstrating their applications and the power of Obsydian. PMSC brought their huge 400 entity Point + insurance application and Cantoc came with their hot new Censys warehousing product.

Mike Ehling retired Chef Michel and starred in the new Michael Ehling/Ramon Chen production of “Leonardo da Vinci does Obsydian” in full 15thcentury regalia. It was extremely entertaining to all as Leonardo explained the benefits of Obsydian in renaissance metaphor… I mean how would you like to build a dome on every church in Italy without a dome pattern!

T-Shirts-T-Shirts-T-Shirts!!
Synon gave raffle tickets for a leather jacket to everyone found in the halls of Tech Ed wearing a cool new blue and white architecting success Synon T-shirt (around three thousand!). The halls were filled with walking Synon billboards!

Synon also had a hospitality suite run by Lisa Pascetta next door at the Hilton was very well attended by folks demanding to take a closer look.  One person stayed in the suite for 3 ½ hours, rumor has it he is rolling his applications out worldwide next week…

Synon had a video wall at the booth with a hip-hop Synon & Microsoft video, and also had a powerful, one minute, customer case study video starring Stewart Enterprises, that played in front of the general session audience of over 9500 people! Stewart  is the 3rd largest  funeral provider  in North America and the crowd cheered when the video proclaimed “Stewart puts UNIX to rest”. Microsoft liked it so much, they started playing it in place of their video in the middle of Steve Ballmer’s keynote presentation!! (Apparantly it was an accident when they played it again in the middle of Ballmer’s talk, but hey these things happen!)

Last year Synon had such an impact sponsoring a party with Digital and Microsoft they did it again. With the reputation Synon earned last year, the demand was high at the booth for VIP passes to The House of Blues Bash on Wednesday night. It is safe to say Synon had a major impact as the crowd was lead by the Synon team chanting SYNON-SYNON-SYNON as Ramon Chen, Andrew Lev, Steve Yung and Lynda Reynoso (who has successfully made the transition to the big screen!) threw t-shirts into a frenzied crowd and raffled Synon leather jackets. Synon was also involved in a private BackOffice party on the other side of the French Quarter for press, analysts and key ISVs to announce the new BackOffice logo requirements.  Microsoft introduced Synon and Obsydian as the premier enterprise NT tool for BackOffice development.

It’s safe to say that Synon was everywhere at Tech Ed 98 in New Orleans. Everyone who saw Synon’s technologies were extremely impressed. The World is taking notice as Synon continues to forge ahead as the ultimate tool for developing NT applications.

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