MDM What, Why, How, Who – Presentation at the SDForum BI SIG

I gave a presentation at for the SDForum BI SIG on MDM. The PPT can be found here http://www.sdforum.org/document/docWindow.cfm?fuseaction=document.viewDocument&documentid=40&documentFormatId=136

Event Name SDForum BUS INTEL SIG: Master Data Management–What, Why, How, Who?
Date Tuesday June 17, 2008
Time 6:00PM to 9:00PM
City Palo Alto
Event Type Speaker / Panel / Round Table
Event Area Software
Hosted By Software Development Forum
Description There is a great deal of buzz around Master Data Management (MDM)
in the marketplace today. Large corporations such as Pfizer,
Merrill Lynch and others are embarking on major MDM initiatives
to solve any number of challenges ranging from compliance to
business process efficiencies. Additionally, the increased pace
of M&A by behemoths Oracle, IBM, and others appear to all point
towards various technologies that all in some way relate back to MDM.

So WHAT exactly is MDM? WHY would large companies care to invest
in this concept and the technologies required to achieve it? HOW
do you go about deploying MDM? WHO are the major technology
players in the MDM market? Come join us and find out!

Speaker: Ramon Chen, VP Product Marketing (www.siperian.com)

Ramon Chen has over 20 years experience designing, developing,
managing and marketing enterprise software. As Vice President,
Product Marketing, Mr. Chen is responsible for all product
marketing initiatives at Siperian.

Mr. Chen has provided strong managerial leadership running
marketing teams both at large corporations and early stage
startups. His extensive marketing and technology experience
combines roles in product management and product marketing,
having successfully grown market share for numerous enterprise
software companies. Prior to joining Siperian, Mr. Chen held
senior product marketing and management positions at GoldenGate
Software, MetaTV (Now Comcast), Evolve Software (Now Primavera
Systems) and Sterling Software (Now Computer Associates).

Mr. Chen holds a degree in Computer Science at the University of
Essex, UK

Schedule:

6:30 – 7:00 pm networking
7:00 – 8:30 pm presentation and discussion
Cost Free for Members, $15 Non-Members No registration required
Other ticket Information http://www.sdforum.org/
Organization
Description SDForum is the leading Silicon Valley not-for- profit organization providing an unbiased source of information, insight, and expertise to the technology community for the past 20 years. Each month SDForum reaches 1200 software professionals through more than 20 events that promote new technologies, businesses and practices that advance the industry. For more information on SDForum’s memberships and programs, check out our website at www.sdforum.org.

Event Contact
Info SIG Chairs, sdforum_bisig-owner@yahoogroups.com
Venue SAP, Building D, Southern Cross Room
Venue Address 3410 Hillview Avenue Palo Alto, CA, 94304

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