It was great to read the annual Gartner MDM Magic Quadrant reports for customer data solutions and product data. As usual Research Directors at Gartner Bill O’Kane, Saul Judah, Andrew White, and their teams have done an excellent job assessing all the players and providing insight into the options available.
As is customary, the report contains the definition of “leaders” in the quadrant which ends with this final statement:
“Leaders have the strategic vision to address evolving client requirements; however, they are not always the best choice. Since MDM technology advances have remained fairly modest over the last 10 years, that statement hasn’t necessarily been true with the usual suspects such as Informatica, IBM, Oracle and Tibco, dominating the customer data solutions quadrant with their size and popularity.”
@Reltio we believe that advances in cloud and big data technology have fundamentally changed the game, for not only MDM, but also data management in its entirety. Reliable master data should be an expected component of a new wave of data-driven applications. It should be seamlessly blended with transactional and activity data for a complete view, without the need for federation or separate consolidation.
We were delighted to be able to brief the Gartner team earlier this year, leading to this kind mention in the customer data solutions report:
“Reltio is a newer vendor specializing in nimble cloud-based capabilities to master and integrate data from enterprise applications, third-party data feeds and social media (see “Cool Vendors in Information Governance and MDM, 2014”)
With leaders still focused on traditional MDM, enterprises that need more agile and differentiated capabilities are looking at new and innovative options. The Gartner report provides a comprehensive list of companies for consideration. For once the statement that leaders are “…not always the best choice.” is truer than ever.