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Marketing Themes – Case Study from GoldenGate SW

When I was Director of Product Marketing at GoldenGate Software (now Oracle), the biggest event/show that we prepared for every year was ITUG (International Tandem Users Group).

This show was where GoldenGate engaged with the majority of their prospects and existing customers. For the 2004 show we were preparing to launch GoldenGate 8 and we […]