I read an interesting article today titled 9 Silly Mistakes that Marketers Make, #5 in particular caught my eye
#5. Telling salespeople how to sell.
Some marketers attempt to train salespeople to sell, based upon their experience in marketing. In fact, selling is like sex; you can’t possibly explain how to do it well unless […]
I recently read the book Revenue Disruption by Phil Fernandez, the CEO of Marketo. It was a good read, and quite entertaining in places. As a marketing professional I felt very aligned with the evolution of marketing strategy and techniques described in the book.
Specifically the notion of marketing and sales alignment caught my attention […]
Financial Literacy: Money Wheel Analysis from Development Corporate View more presentations from Development Corporate Although we live in world where many product managers are heads down working with customers and engineering, it is important not to forget some of the foundational analysis that help turn a good sales organization into a selling machine through […]