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A Simple Marketing Messaging Framework

Last month’s post Pixar’s 22 Rules for Storytelling –Applied to Software Marketing generated some interest, mostly emails asking me how to use a simple marketing messaging framework vs. the laundry list of rules to follow from my Pixar analogy.

There are many ways to go about this, but here is one of my favorites that […]

Pixar’s 22 Rules for Storytelling – Applied to Software Marketing

These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Looking at the list, it comes as no surprise how every movie at Pixar becomes such an incredible hit, and their characters genuinely finding their way into our hearts, minds and wallets.

Regular readers of my blog and those who have worked with me […]

Marketing and Sales Alignment and Why I Took On Sales Quota

I recently read the book Revenue Disruption by Phil Fernandez, the CEO of Marketo. It was a good read, and quite entertaining in places. As a marketing professional I felt very aligned with the evolution of marketing strategy and techniques described in the book.

Specifically the notion of marketing and sales alignment caught my attention […]

Freemium – Only for the Birds and Bees?

The best things in life are free, but you can give them to the birds and bees … I want money – Lyrics to Money, by The Flying Lizards 1979

I read an article in the WSJ titled “When Freemium Fails”. Note that the article focuses very much on B2C offerings. My thoughts are very […]

There is Nothing more Compelling than the Voice of the Customer

It does not matter what you sell, nothing markets better than the endorsement of your customer or buyer.

Flattery and recommendations do not come easily, they have to be earned through excellent product, customer service and ultimately personal relationships.

During my time at Siperian I focused on building our brand around our customers, leading them […]

When Content Block Strikes … Again!

For some reason I always get a little writer’s block in August. Maybe it’s the summer months, or maybe it’s the pressure of multiple birthdays that hit at the same time (My wife, my mother, many other good friends and relatives and not to mention myself all have birthdays in August).

So I was delighted […]

10 Marketing lessons from @shitmydadsays tweets

If you are one of the 1M+ followers of @shitmydadsays, the following tweets will be instantly recognizable. If not, shitmydadsays is a Twitter account started by Justin, aged 29, who decided to tweet his hilarious and often profound sayings from his 74 year old dad. This has become such a phenomenon that CBS has picked […]

Canada vs. USA – Olympic Hockey Gold…and Technology Faceoffs

Today’s the big day of the showdown. The Men’s Olympic ice-hockey finals!

With the Canadian women triumphant over USA a few days ago and the USA men handing the Canadian team a big wake up call in the preliminaries, the anticipation of this game is reaching fever pitch. Evident are the numerous chants of Go […]

Why I’m on Twitter and Why You Shouldn’t Bother

It’s been nearly a year since I started using Twitter and many people still ask me why I bother and what is the purpose of Tweeting and being on Twitter at all.

Interestingly I took a look at my current linkedin contacts, Facebook friends, and Twitter followers and found these statistics (as of today Feb […]

Shoestring Marketing – The Sole of Marketing

There is no definitive origination for the term “Shoestring Budget”. Some have suggested that the analogy comes from the fact that a shoestring is slender and therefore relates to having slender resources. Having spent 20+ years developing and marketing software, my view on “shoestring” as it pertains to marketing is a little more precise than […]