I read an interesting article today titled 9 Silly Mistakes that Marketers Make, #5 in particular caught my eye
#5. Telling salespeople how to sell.
Some marketers attempt to train salespeople to sell, based upon their experience in marketing. In fact, selling is like sex; you can’t possibly explain how to do it well unless […]
Last month’s post Pixar’s 22 Rules for Storytelling –Applied to Software Marketing generated some interest, mostly emails asking me how to use a simple marketing messaging framework vs. the laundry list of rules to follow from my Pixar analogy.
There are many ways to go about this, but here is one of my favorites that […]
These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Looking at the list, it comes as no surprise how every movie at Pixar becomes such an incredible hit, and their characters genuinely finding their way into our hearts, minds and wallets.
Regular readers of my blog and those who have worked with me […]
I recently read the book Revenue Disruption by Phil Fernandez, the CEO of Marketo. It was a good read, and quite entertaining in places. As a marketing professional I felt very aligned with the evolution of marketing strategy and techniques described in the book.
Specifically the notion of marketing and sales alignment caught my attention […]
The best things in life are free, but you can give them to the birds and bees … I want money – Lyrics to Money, by The Flying Lizards 1979
I read an article in the WSJ titled “When Freemium Fails”. Note that the article focuses very much on B2C offerings. My thoughts are very […]
When the world is coming up with ways to grapple with, process, store and retain the massive volumes of digital data, the USPS presents an innovative solution, get offline!
I don’t often pay much attention to the ads on TV. However this weekend, I happened upon an ad from the US Post Office which left […]
It does not matter what you sell, nothing markets better than the endorsement of your customer or buyer.
Flattery and recommendations do not come easily, they have to be earned through excellent product, customer service and ultimately personal relationships.
During my time at Siperian I focused on building our brand around our customers, leading them […]
For some reason I always get a little writer’s block in August. Maybe it’s the summer months, or maybe it’s the pressure of multiple birthdays that hit at the same time (My wife, my mother, many other good friends and relatives and not to mention myself all have birthdays in August).
So I was delighted […]
“It’s a keynote topic at non-technology conferences.”
“It timed it’s analysis of life, the universe and everything, then threw away the answer.”
“It’s won awards for the interesting project names it has spawned.”
“It caused an Native American reservation to name a casino Bigdata”
“It’s a Function of its own popularity.”
“It was invited to […]
Dr. Mark, I am a product manager and I’m being asked for competitive analysis documents, powerpoints and slides which I’m told is critical to the sales process. How do I go about producing something that is useful and credible that will help us win the deal?
Thanks, G2 Joe
Thanks for your e-mail G2.